Last updated on 19 Jan 2023
Promoting your hotel on Instagram may soon become essential rather than just an option! Instagram now has over 300 million members who share more than 70 million photos and videos each day and at 4.21%, brand engagement is the highest on Instagram.
Tips for Hotel Instagram Marketing
Here are tips on how to promote your hotel on Instagram and choose the right photos:
- It's not about room types — Be creative when choosing photos
- Go behind the scenes — Show chefs cooking up a beautiful meal
- Highlight your location — Use the map for people looking for you nearby
- Play with your images — Filters, colours, brightness
- Hashtag your photos — Use tags that are hot and related to your location. You can also use apps like Tag-o-Matic to help you find hashtags
- Caption all images — Give context and personality to every post
- Invite sharing — Ask your guests to share images of their experience at your hotel!
- Exclusivity — Don't use stock images
- Share often — Post a photograph at least once a week!
Get Inspired
After you're done uploading your first photograph, we suggest you spend some time on Instagram — follow some people, like some photographs, and take inspiration from hotels that are doing Instagram incredibly well.
We hope you enjoyed our short guide on how to promote your hotel on Instagram!
