The core objective of implementing hospitality management software is to get the best out of your business by increasing productivity and efficiency. It's imperative that you as a hotelier are aware of the best options in the market with features suited to your business.
While most major hotel chains have shifted toward using a reliable, cloud-based hospitality management system, many small and mid-sized hotel properties are still stuck with outdated, manual processes that only serve to decrease their efficiency. Here are the six key features you should look for when selecting a hospitality management system.
1. A Superior Booking Engine
Primarily, what any hotel requires is to have an entirely automated hotel management process that's nearly error-free. With a huge surge in travellers, the demand for rooms in every category has increased. Small to mid-sized hotels can no longer ignore the need for a hospitality management system with an intuitive user interface to deliver great user experience and commission-free bookings.
The DJUBO Booking Engine is at par with any OTA website — in fact, even better. You can avail of the benefits of direct bookings from your guests, and the inventory sold directly is also updated on OTA websites, ensuring that OTAs don't oversell or undersell the inventory. The booking engine also doubles up as your hotel front desk software, ensuring automated reservation, arrival, and payment alerts.
2. Magical Insights to Grow Your Business
To grow your business, what you effectively need are insights and analytics on your data and revenue. Your hospitality management software should have insights that account for every source of your revenue and database.
DJUBO's Hotel Sales Analytics platform provides a comprehensive analytics tool. You can pre-define rates as per your high and low seasons — both for different room categories and different booking sources. You can even ascertain rates as per varied meal plans and occupancy levels, and map rates with your calendar for easy visibility by month and season.
Beyond revenue tracking, the platform also lets you map growth through occupancy. View detailed analytics showing booking sources, type of booking from each source, and the revenue generated. The software creates guest, agent, booking, and enquiry databases which can be exported and used for different marketing strategies and promotions.
3. Managing Your Property on a Single Interface
When it comes to managing your hotel property, it becomes easier when you have the POS integrated with your PMS. While the PMS lets you effectively manage the distribution of inventory across various channels along with expertly handling your hotel's 360-degree functioning, the POS lets you manage every micro sale made within your hotel premises — from your restaurant to spa.
DJUBO's PMS doubles up as your expert front desk software and a 360-degree hospitality management software with an easy-to-use interface. Moreover, the products can be used across multiple devices.
4. Reputation and Review Management
It's no news that your online reputation directly affects your revenues. And what better way to control and moderate guest feedback than to employ an effective online reputation management system.
DJUBO's Reputation and Review Management tool gives you insights and ratings for your hotel across all platforms. It's not just about compiling reviews — it also highlights recent reviews and lets you take action on them. You can have a bird's-eye view of your hotel's commendable areas and issues that need to be worked on, all simplified through an integrated hospitality management system.
5. Advertising and Search Visibility
Oftentimes hotels don't show up prominently on OTA platforms, or different rates are displayed on different platforms. By getting onto metasearch, the hotel can display its rates and website booking page on the metasearch site. This puts hotels on the same playing field with larger chains, driving more direct bookings.
Hotels can bid for their placement on metasearch sites, meaning it's effectively in their hands to decide where they want to rank. DJUBO's Metasearch Advertising product gives your hotel visibility and drives more direct bookings.
6. Competitive Price Intelligence Tool
One of the most prominent features in hospitality management software that's now catching up among hotels is the price intelligence or rate shopper feature. It gives hoteliers foresight into their market, competitors, and their own pricing strategy.
An effective rate shopper helps users keep track of competitive pricing and capture it in the form of a user-friendly data table to monitor trends and streamline pricing in accordance with future trends. DJUBO's Competitor Rate Shopper gives your hotel 10 to 30 percent growth in revenues by helping you spot emerging trends, understand what's going on in the market, and develop the know-how to make the right decisions at the right time.
Choosing the right hospitality management software is one of the most impactful decisions a hotelier can make. Look for a platform that combines all six of these capabilities — booking engine, analytics, PMS, reputation management, metasearch, and rate intelligence — in a single, integrated system.
