Last updated on 19 Jan 2023
Managing & maintenance of your hotel's OTA listing can help you reach a higher rank. Here's what to focus on:
- Great Photography — Clean, high-resolution photographs of your hotel (exterior & interiors), bedrooms (different categories), bathrooms, gardens, spa, swimming pool, etc. matter the most when a guest books your hotel!
- Room Types — Don't confuse your guests with too many room types or bore them with just one. They should be segregated well, and the content should clearly mention the difference.
- Good Information and Content — Put it all down: extra-bed charges, restaurant description, breakfast/lunch/dinner charges, location, airport pick-up & drop charges, railway station pick-up and drop, laundry information, etc.
- Number of Rooms Available — Don't be stingy with putting up rooms on an OTA. Moving up the ranks will be easier if the availability is better.
- Offer Free Internet — Free WiFi can be the sole deciding factor when a guest is booking online.
- Respond to Reviews on Time — TripAdvisor is not the only important website that manages your online reputation. Responding to reviews on OTAs is equally important — it also directly affects your ranking!
- Keep in Touch with Your Market Manager — The market manager at your OTA can help you improve your ranking by strategizing with you and helping you reach your goals.
Need help managing your listings across multiple OTAs? A channel manager can streamline the entire process.
