Frequently asked questions
Everything to Get You Started with Google Hotel Ads
How is Google Hotel Ads by DJUBO different from Google Hotel Ads by other providers?
Google Hotel Ads by DJUBO are offered on a CPA (Cost per Acquisition) model and DJUBO is one of the selected few service providers that offer this advertising model. Most of the other service providers offer Google Hotel Ads on a CPC (Cost per Click) model. In the CPC model, since you are paying for each click, you have to pay whether you get a booking or not. Which often means that you end up with a much higher guest acquisition cost. You also need to manage budgets and CPC bids on your own, which can often lead to unoptimized ad delivery. With DJUBO's CPA model, you only pay for confirmed bookings and don't even have to pay for bookings that cancelled, while having no worries about managing the ad campaigns.
Are Google Hotel Ads different from Google AdWords?
Yes! Google Hotel Ads are a completely different product offering from Google and cannot be run without a proper Booking Engine partner.
Where do Google Hotel Ads appear?
Google Hotel Ads showcase your hotel on Google.com and Google Maps, across desktops, tablets, and mobile devices. To learn more about visibility of Google Hotel Ads, click here
to watch the explainer video.
What do I need to get started with Google Hotel Ads?
You need to have a DJUBO Fireball subscription, which also requires the DJUBO CRS & Booking Engine subscriptions.
Additionally, you also need to have an active Google Local Business Listing. Learn more about Google Business Listing here
Is the DJUBO Booking Engine a must to start using Google Hotel Ads by DJUBO?
Yes. The Fireball service & Google Hotel Ads are integrated to the DJUBO Booking Engine to provide rates & inventory, allow guests to make a reservation, collect guest payments & transfer it to your bank. Learn more about the DJUBO Booking Engine here
Can this be used with pay-at-hotel setting in the DJUBO Booking Engine?
Yes. You will be billed at the end of each month for commissionable bookings received via DJUBO Fireball.
How soon will Google Hotel Ads start appearing after activation of DJUBO Fireball service?
Once you request activation of the DJUBO Fireball for your hotel, it will generally take 1-2 weeks for the ads to start running.
While we do try to expedite the process, due to internal checks that are conducted by Google, the time to start running ads cannot be provided by us with certainity.
How is the position of the ads determined?
The position of the ads is determined by a complex algorithm that is governed & known to Google alone. While it combines a number of factors, the 2 key components are the price & bid amount.
The bid amount is something you don’t need to worry about as we optimise it for you to achieve the best results. The price, however, is under your control. By having slightly lower rates compared to OTAs, you can ensure more visibility of your hotel ad as well as increase the likelihood of travellers making a booking even if you are not in the first position.
I don't have a Google Business Listing. How can I get listed?
Don’t worry. It is a fairly simple process. Visit this link – https://business.google.com/add/info
and fill out the necessary details to create an Google Business Listing. You should then receive a postcard containing a confirmation PIN via postal mail at your business address. You will need to enter this PIN to the listing you created in the previous step, to make it live.
Please note that this a process managed by Google and therefore it is suggested that you go through their support documentation, linked here
, if you face any issues.
I can see a Google Hotel listing for my hotel, but I don't have access to it. What should I do?
It would still be possible to run Google Hotel Ads, but in certain scenarios it may become a problem and control of your listing may be necessary.
If you are not an owner of the Google Local Business Listing, and you see an option to “Claim this Business Listing” under the listing, we advise you to immediately take control of it. The steps to claim the business listing are somewhat similar to creating a new listing albeit the steps to add information.
If you do not see an option to claim the listing, the procedure to request control from the current owner is listed here.
It is also not advisable to create a duplicate listing and in certain cases may even not be possible.
Also, please note that Google Business Listings are a Google product and would require you to resolve any issues with Google directly.
I don't see my ad running at all. Why is that?
If you don’t see your ad running at all, then:
First check if you have any rooms available for those dates at all. If not then check if your ad is showing for other dates when you have availability.
If there is availability and other OTAs are showing in your Google Business Listing, then ensure that you haven’t blocked inventory on the DJUBO Booking Engine.
If you still don’t see your hotel ads running, please get in touch with our support team at email@example.com
at the earliest.
I can see Google Hotel Ads running for my hotel, but I am still not getting any bookings. Why?
The actual bookings are dependent on the travellers themselves. If they are choosing not to book via Google Hotel Ads, then there is very little that can be done.
There are, however, a few recommendations which should ensure that you position your hotel in the best possible way to attract bookings. They are highlighted in the next FAQ.
How can I improve my conversion from Google Hotel Ads?
Even though in the end consumer choice will prevail, there are a few bases you can cover to ensure that you have done everything to attract bookings via Google Hotel Ads.
Offer a lower price compared to OTAs. This ensures that your ad gets maximum visibility as well as offer a compelling reason for the travellers to book via your Google Hotel Ad rather than heading off to an OTA.
Add better images to your Google local business listing to entice users to book your hotel.
Ensure all information is correct and add an appealing description for your property highlighting your USP, in your Google local business listing.
Get more reviews for your hotel. Google displays review summaries which contain reviews from all your online review sources. So you should try to get more reviews from your guests. If you are a DJUBO user, you can set up automated post-stay emails to guests requesting reviews from your chosen platform. Better reviews, not only help with your ad position & guest acquisition but also help improve your organic ranking in Google Hotel Search Results.