Hotel Marketing

  Take this scenario: You are the owner of a vacant high rise or perhaps a fancy bungalow & in steps some prominent hotel aggregator, all set to lure you into the idea of converting your space into a hotel. And what’s most lucrative is the ‘minimum guarantee’ of a …

What is the Best Channel Manager for your Hotel? Before we go onto what goes into selecting the best channel manager for your hotel, let’s try and understand why a channel manager is an absolutely essential product for any hotel or even small accommodation business in today’s day and age. …

AIRBNB Warms Up to OTA Model for Hotels, Announces Official Partnership with DJUBO The $30 Billion travel startup – AIRBNB – is known by many as the world’s largest network of real estate owners looking to rent out their accommodation to travellers. AIRBNB has traditionally been a somewhat closed model …

Dear Reader, As we bring 2017 to a closure, we were proud to look back with a lot of satisfaction. Our amazing tech team launched various ground breaking feature upgrades like the Booking.com Auto Collect , an entire tax module for Indian GST launch, DJUBO Fireball which is our Meta …

“Every business is leveraging its reputation by using online platforms and why should the hotel industry be left behind? Here are some ways to build your customer base by making the most of your online presence.” Hotels are self-marketing entities. They are physically present and stand stunning for everyone to …

Every hotel, regardless of the size or type, experiences days, weeks or months of slow periods. Every hotel has an offseason when vacancies outnumber occupancies. During these low peak periods, hotel managers lower hotel rates in order to increase the hotel occupancy, however, this strategy doesn’t increase the room revenue. …

The importance of online reviews is growing in the hospitality industry. Hoteliers can no longer ignore the role of online reputation management in building their brand image and widen customer base and thereby directly impact their revenues. In fact, there are several statistics that prove why hotel reviews matter: A …

The online Indian travel industry is currently around 10-12%. Though the bigger penetration is in segments like flights and trains, hotels see online transactions of 7-8%. In 2017, the Indian travel booking market is expected to grow up to 46% and by the year 2020, over half the Indian market …

  As the world ushers in the New Year, industry pundits are busy reading their crystal balls to forecast business trends that will rule in 2017. Let’s see what predictions lie in store for the hospitality industry. Technology will continue to be the BIG thing According to a study by …

Rate Parity is defined as consistent pricing of a hotel on a particular day across all Online Travel Agencies / Distribution Channels such as Agoda, Expedia, Cleartrip, MakeMyTrip, Booking.com, GoIbibo.  We hope you enjoyed How Does Price Disparity Arise & How To Solve It – Infographic. Do send us your feedback …