Last updated on May 12th, 2023 at 10:59 am
In today’s competitive hotel industry, pricing strategies can make or break a hotel’s success. With so many options available to travelers, hotels need to find ways to stand out from the competition and offer something unique. One way to do this is by creating a brand website that serves as a self-defense mechanism against competitive pricing.
A brand website is a website that is owned and operated by a hotel brand rather than a third-party booking site. These websites allow hotels to showcase their unique offerings, amenities, and services. By creating a brand website, hotels can control their own pricing and avoid the pitfalls of relying solely on third-party booking sites.
Third-party booking sites such as Expedia and Booking.com are popular among travelers for their convenience and competitive pricing. However, these sites charge hotels a commission fee for every booking made through their platform, which can range from 10% to 30%. Additionally, hotels are not able to control the pricing listed on these sites, which can lead to price undercutting and a decrease in revenue.
On the other hand, a booking engine for a brand website allows hotels to set their own prices and offer special deals and promotions directly to their customers. By owning their own pricing strategy, hotels can avoid price undercutting and maintain their brand’s value. This can also help hotels build customer loyalty, as guests are more likely to return to a hotel that offers them a personalized and exclusive experience.
Another benefit of a brand website is that it allows hotels to collect data and insights about their customers. This data can be used to create targeted marketing campaigns and offer personalized recommendations to customers. This can lead to increased bookings, revenue, and customer satisfaction.
In addition, a brand website allows hotels to tell their unique story and showcase their brand values. This can be done through high-quality images, videos, and written content that highlight the hotel’s history, location, and culture. By creating a strong brand identity, hotels can differentiate themselves from the competition and attract a loyal customer base.
In conclusion, a brand website is a powerful tool for hotels to defend themselves against competitive pricing. By owning their pricing strategy and offering personalized experiences, hotels can increase their revenue and build customer loyalty. Additionally, a brand website allows hotels to collect data and insights about their customers, which can be used to create targeted marketing campaigns and improve customer satisfaction. With the right branding and marketing strategy, hotels can stand out from the competition and thrive in the highly competitive hotel industry.