“Every business is leveraging its reputation by using online platforms and why should the hotel industry be left behind? Here are some ways to build your customer base by making the most of your online presence.” Hotels are self-marketing entities. They are physically present and stand stunning for everyone to …
Read More »How Can You Use Your Hotel’s Reviews to Improve Your Revenues?
The importance of online reviews is growing in the hospitality industry. Hoteliers can no longer ignore the role of online reputation management in building their brand image and widen customer base and thereby directly impact their revenues. In fact, there are several statistics that prove why hotel reviews matter: A …
Read More »How Does Price Disparity Arise & How To Solve It – Infographic
Rate Parity is defined as consistent pricing of a hotel on a particular day across all Online Travel Agencies / Distribution Channels such as Agoda, Expedia, Cleartrip, MakeMyTrip, Booking.com, GoIbibo. We hope you enjoyed How Does Price Disparity Arise & How To Solve It – Infographic. Do send us your feedback …
Read More »Google’s Mobile Algorithm is going to change your Hotel’s mobile marketing strategy!
Last year, Google released its Mobile Algorithm update that changed the way companies devised their mobile marketing strategies. And just when hotels thought they had their marketing sorted, Google is all rolling out the latest Mobile Algorithm Update 2.0 that will greatly impact your search placement and online visibility on …
Read More »New Age Rules to Online Hotel Sales
The hotel and hospitality market is warming up and the battle is shifting to the World Wide Web as customer are trend towards online means for travel inspiration and bookings. The internet offers both direct and indirect channels to capture a customer at different levels of your marketing funnel and …
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