The online Indian travel industry is currently around 10-12%. Though the bigger penetration is in segments like flights and trains, hotels see online transactions of 7-8%. In 2017, the Indian travel booking market is expected to grow up to 46% and by the year 2020, over half the Indian market …
Read More »MakeMyTrip & Goibibo Merger: How does it affect the hotel industry in India?
The Indian e-commerce sector is witnessing a wave of consolidation with the likes of Myntra, CaratLane, BabyOye, Citrus Pay, FabFurnish.com and many others being acquired and merged by the Internet behemoths. Even rumors of consolidation between e-commerce rivals like Flipkart-Snapdeal and Flipkart-Paytm have been doing rounds for a long time. …
Read More »5 Hospitality Trends in 2017
As the world ushers in the New Year, industry pundits are busy reading their crystal balls to forecast business trends that will rule in 2017. Let’s see what predictions lie in store for the hospitality industry. Technology will continue to be the BIG thing According to a study by …
Read More »Google’s Mobile Algorithm is going to change your Hotel’s mobile marketing strategy!
Last year, Google released its Mobile Algorithm update that changed the way companies devised their mobile marketing strategies. And just when hotels thought they had their marketing sorted, Google is all rolling out the latest Mobile Algorithm Update 2.0 that will greatly impact your search placement and online visibility on …
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