The importance of online reviews is growing in the hospitality industry. Hoteliers can no longer ignore the role of online reputation management in building their brand image and widen customer base and thereby directly impact their revenues. In fact, there are several statistics that prove why hotel reviews matter: A …
Read More »What we can learn from the rise, fall and silence of the hotel aggregators?
The online Indian travel industry is currently around 10-12%. Though the bigger penetration is in segments like flights and trains, hotels see online transactions of 7-8%. In 2017, the Indian travel booking market is expected to grow up to 46% and by the year 2020, over half the Indian market …
Read More »MakeMyTrip & Goibibo Merger: How does it affect the hotel industry in India?
The Indian e-commerce sector is witnessing a wave of consolidation with the likes of Myntra, CaratLane, BabyOye, Citrus Pay, FabFurnish.com and many others being acquired and merged by the Internet behemoths. Even rumors of consolidation between e-commerce rivals like Flipkart-Snapdeal and Flipkart-Paytm have been doing rounds for a long time. …
Read More »5 Hospitality Trends in 2017
As the world ushers in the New Year, industry pundits are busy reading their crystal balls to forecast business trends that will rule in 2017. Let’s see what predictions lie in store for the hospitality industry. Technology will continue to be the BIG thing According to a study by …
Read More »How Does Price Disparity Arise & How To Solve It – Infographic
Rate Parity is defined as consistent pricing of a hotel on a particular day across all Online Travel Agencies / Distribution Channels such as Agoda, Expedia, Cleartrip, MakeMyTrip, Booking.com, GoIbibo. We hope you enjoyed How Does Price Disparity Arise & How To Solve It – Infographic. Do send us your feedback …
Read More »Google’s Mobile Algorithm is going to change your Hotel’s mobile marketing strategy!
Last year, Google released its Mobile Algorithm update that changed the way companies devised their mobile marketing strategies. And just when hotels thought they had their marketing sorted, Google is all rolling out the latest Mobile Algorithm Update 2.0 that will greatly impact your search placement and online visibility on …
Read More »Hoteliers, Take Control of your Hotel Bookings!
Every year, Digital Marketing Agency Fuel releases its annual research and study on how leisure travelers are researching and booking their travels. This year, their study comprising a sample of 2900 men and women of all age groups has revealed some interesting data about how people are researching and making …
Read More »Top 5 Technology Trends Transforming the Hospitality Industry
Almost every industry is undergoing a technology driven change these days and the hospitality industry is no different. With the emergence of technology, it’s become imperative for hotels & restaurants to also keep up to date with the latest trends and developments and integrate them in their daily operations to …
Read More »Forecast your Hotel’s Revenue for the Upcoming Season
The concept of revenue management boils down to the optimization of financial results. By analyzing sales trends and forecasting results, using historical scenarios, price strategies are adjusted to maximize revenues. It originated in the airline industry in the 1980’s, as they were trying to optimize their financial results. Dynamic pricing …
Read More »Managing & Maintenance of your Hotel’s OTA Listing
Managing & Maintenance of your Hotel’s OTA Listing and how it can help you reach a higher rank. • Great Photography – Clean, High-Resolution photographs of your hotel (exterior & interiors), Bedrooms (different categories), Bathrooms, Gardens, Spa, Swimming Pool, etc matters the most when a Guest books your hotel! • …
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