76% of travelers are willing to pay more for a hotel with higher review scores and at the same price point travelers are 3.9x more likely to book the hotel with higer review scores.
The guest journey continues even after they have finished their stay. They voice their opinions online and openly judge your brand, all the while influencing other potential bookers on all platforms. A strategic source of business intelligence, you need to ask yourself, how much are you losing by not leveraging it.
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