Hotel Industry Latest Blogs & Tips – DJUBO
It’s a hypercompetitive market place and the secret to top-performing hotels remaining at the height of their game is the implementation of a next-generation PMS. A PMS or Property Management System allows hoteliers like you to do what they do best: create superior guest experiences and deliver desired results for your business.
Only with the help of a state-of-the-art next-generation PMS, can you expect to achieve these objectives. An efficient property management software is adept at managing your hotel’s core functions like – check-in process, inventory management, housekeeping assignment, accounting, etc with extreme levels of effectiveness and finesse.
- Insights about your guests
Using on-site PMS platforms or manual methods to keep tabs on guest’s habits is a cumbersome way to manage your guest data. A more modern and cloud-based property management software keeps you and your staff updated about all the important guest information – frequency of stays at your hotel, services they use, duration of their stay etc. Armed with this information, your hotel is poised to tailor-make offers for every guest on their next stay. As a hotelier, your only goal should be to create lasting memories and relationships with your guests
- Your upsell is automated
Imagine this, every guest that checks into your hotel – your sales manager at the front desk is desperately trying to upsell or cross-sell other services to him or perhaps even forgets to do so. Chances are that the guest, already tired from his journey will impatiently turn down the offer or he won’t ask for other services. The end result being your hotel losing out on a revenue opportunity.
Working with a next-generation PMS will not only assist with upselling and cross-selling of services but moreover, this becomes an automated process. Automated suggestions are built directly into the PMS which analyses your guests patterns and sends out suggestions accordingly. This could include room upgrades, early check-in/late check-out, spa offers etc. Working with a modern property management software will present your hotels’ offers to guests via email before arrival or at the time of check-in. All in all, there’s much that you stand to gain when you have a next-generation PMS doing all the hard work for you.
- Robust report generation
Gone are the days when you had to manually maintain your guest data in excel or manage housekeeping allocation manually. A next-generation PMS is not only cloud-based but consists of robust report generation and mobile dashboards that eliminate the need to manually enter and exchange information with staff members. This leads to better operational efficiency, easy access to data and financials, easier identification of trends for better revenue management, and insights into your competitor’s strategy. Overall, your hotel is sure to benefit from the use of property management software.
- Service and loyalty
How often do you avoid purchasing a product or utilizing a service after one bad experience? Quite often you would say and moreover you wouldn’t recommend that product or service to your friends or family. The same customer behavior is expected at hotels. One negative experience in terms of service & you is sure to lose the guest and any referral business he may have given. Clearly, exceptional service is the key to growing your revenues.
To ensure this you have to create a hassle-free service experience with the help of a next-generation PMS. An adept property management software will equip your staff with data of every guest who checks-in. Give your staff a mobile device to use the PMS on the move rather than restricting it to the front desk. This will ensure that your hotels’ service levels are increased multifold because your staff is well informed. Moreover, there’s always an opportunity to impress your guests during the course of his stay.
- Smoother reservation processes
A next-generation PMS serves to give you complete control of your inventory, commission-free bookings, sales and promotions of your property, and metasearch advertising for your hotels to enable more direct bookings. What’s more, is that you can monitor your inventory bookings and cancellations in real-time when using the right property management software. Apart from a smoother reservation process, a next-generation PMS is capable of sending out personalized messaging to enhance the guest experience after they check-in.
- Maximize marketing opportunities
The biggest advantage of using a next-generation PMS is the data collection. A property management software comes equipped with email integration which allows you to automate your email marketing, follow up campaigns, and push notifications to convert guests into loyal advocates for your brand. Strong data means establishing a strong connection with your guest before and after their stay by sending offers that are customized and relevant to them.
Conclusion:
Using a next-generation PMS at your hotel will not only serve the purpose of streamlining your operations but it will also give you a highly personalized approach to your guests. After all, the hospitality industry is all about achieving excellence in service to keep your guests coming back for more.
