Best Hospitality Management Trends to look-out in 2020 The Indian populace has been evolving steadily and the pockets of disposable income have been shifting to accommodate leisure travel. The Millennials are dictating the spending habits in the market and are not weary of spending a little extra on small creature …
Read More »Leveraging the Billboard Effect to Increase Hotel Direct Sales
What is the Billboard Effect? Billboards, in out-of-home marketing, are aimed to capture the audience’s attention and enable quick dissipation of information so as to influence their future purchase behaviour. They are not placed near the point of sale and yet manage to convert people into brand consumers. In the …
Read More »In Pursuit of an Effective Direct Revenue Strategy For Hotels
A recent survey released by the WIHP, a hotel marketing agency, compares the sources of direct hotel bookings from 2011 to 2014. Here are some of the observations and their implications that we derived from the survey which would be of relevance to Direct Revenue Strategy for hotels. It can …
Read More »The Thinking Hotelier Survey – 2014
Here, at Djubo, we don’t believe in hearsay or guesswork. We believe in hard data. That is why we conducted “The Thinking Hotelier Survey – 2014” to understand the biggest problems faced by the management of small independent hotels. We even went ahead and looked at the problems that are …
Read More »Top 5 Hacks To Boost Room Sales For Small Hotels
Top 5 Hacks To Boost Room Sales For Small Hotels Don’t expect technology to do wonders for you if your house (read hotel) is not in order from an operational perspective or if it is poorly reviewed online or has a negative word of mouth. So, if you are sure …
Read More »More Power In The Hands of Small Hotels – Emergence of Travel Meta Search Engines
So, recently I had to plan a trip to Bangalore. Being the end of the month, I was facing a bit of a cash crunch, which strengthened my resolve to make this trip as cost-effective as possible. With that determination, I flipped open my laptop and started wandering around the …
Read More »Turning Around Your Tripadvisor Page
Lets face it..Tripadvisor is currently the world’s largest and most updated hotel directory..and if that doesn’t sound impressive, its available on demand right on your phone. There is no way you can be a successful hotel or property rental business if you are either absent or reviewed poorly on TripAdvisor. Google Places …
Read More »Democratization Of Travel And The Return Of The Small Hotel
Lets first go over these 2 small hotels outranking major hotel chains in 2 major tourist destinations in India: Shanti Homestay in New Delhi and Tatvam Residency in Kolkata … Internet penetration has affected no other industry as much as the Travel industry. Gone are the days of the mute price taker who was helpless when unsatisfied …
Read More »Hoteliers, Take Control of your Hotel Bookings!
Every year, Digital Marketing agency Fuel releases its annual research and study on how leisure travellers are researching and booking their travels. This year, their study comprising of a sample of 2900 men and women of all age groups has revealed some interesting data about how people are researching and …
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