Last updated on April 28th, 2020 at 09:43 am What is the Billboard Effect? Billboards, in out-of-home marketing, are aimed to capture the audience’s attention and enable quick dissipation of information so as to influence their future purchase behaviour. They are not placed near the point of sale and yet …
Read More »In Pursuit of an Effective Direct Revenue Strategy For Hotels
Last updated on April 24th, 2019 at 08:57 am A recent survey released by the WIHP, a hotel marketing agency, compares the sources of direct hotel bookings from 2011 to 2014. Here are some of the observations and their implications that we derived from the survey which would be of …
Read More »The Thinking Hotelier Survey – 2014
Last updated on April 22nd, 2016 at 06:42 amHere, at Djubo, we don’t believe in hearsay or guesswork. We believe in hard data. That is why we conducted “The Thinking Hotelier Survey – 2014” to understand the biggest problems faced by the management of small independent hotels. We even went …
Read More »Top 5 Hacks To Boost Room Sales For Small Hotels
Last updated on April 22nd, 2016 at 06:42 am Top 5 Hacks To Boost Room Sales For Small Hotels Don’t expect technology to do wonders for you if your house (read hotel) is not in order from an operational perspective or if it is poorly reviewed online or has a …
Read More »More Power In The Hands of Small Hotels – Emergence of Travel Meta Search Engines
Last updated on January 17th, 2017 at 12:22 pm So, recently I had to plan a trip to Bangalore. Being the end of the month, I was facing a bit of a cash crunch, which strengthened my resolve to make this trip as cost-effective as possible. With that determination, I …
Read More »Turning Around Your Tripadvisor Page
Last updated on March 17th, 2020 at 08:27 am Lets face it..Tripadvisor is currently the world’s largest and most updated hotel directory..and if that doesn’t sound impressive, its available on demand right on your phone. There is no way you can be a successful hotel or property rental business if you …
Read More »Democratization Of Travel And The Return Of The Small Hotel
Last updated on March 28th, 2019 at 07:19 amLets first go over these 2 small hotels outranking major hotel chains in 2 major tourist destinations in India: Shanti Homestay in New Delhi and Tatvam Residency in Kolkata … Internet penetration has affected no other industry as much as the Travel industry. Gone are the days of …
Read More »Hoteliers, Take Control of your Hotel Bookings!
Last updated on March 28th, 2019 at 07:04 am Every year, Digital Marketing agency Fuel releases its annual research and study on how leisure travellers are researching and booking their travels. This year, their study comprising of a sample of 2900 men and women of all age groups has revealed …
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