Tag Archives: Hotel Channel Management

The concept of revenue management boils down to the optimization of financial results. By analyzing sales trends and forecasting results, using historical scenarios, price strategies are adjusted to maximize revenues. It originated in the airline industry in the 1980’s, as they were trying to optimize their financial results. Dynamic pricing …

Managing & Maintenance of your Hotel’s OTA Listing and how it can help you reach a higher rank. • Great Photography – Clean, High-Resolution photographs of your hotel (exterior & interiors), Bedrooms (different categories), Bathrooms, Gardens, Spa, Swimming Pool, etc matters the most when a Guest books your hotel! • …

What is Menu Engineering and Why do you need it? Menu engineering is a marketing oriented approach to the evaluation of current and future menu pricing, design and content decisions. Menu engineering is a quantitative model designed to provide a basis for analyzing a menu’s success both in terms of …

Best Hospitality Management Trends to look-out in 2020 The Indian populace has been evolving steadily and the pockets of disposable income have been shifting to accommodate leisure travel. The Millennials are dictating the spending habits in the market and are not weary of spending a little extra on small creature …

What is the Billboard Effect? Billboards, in out-of-home marketing, are aimed to capture the audience’s attention and enable quick dissipation of information so as to influence their future purchase behaviour. They are not placed near the point of sale and yet manage to convert people into brand consumers. In the …

So, recently I had to plan a trip to Bangalore. Being the end of the month, I was facing a bit of a cash crunch, which strengthened my resolve to make this trip as cost-effective as possible. With that determination, I flipped open my laptop and started wandering around the …