Last updated on April 22nd, 2016 at 06:42 am
Email Marketing is extremely important for – Direct Guests & Travel Agents. Read our short guide on how to use Email marketing for your hotel in order to drive bookings.
B2C Emailers for Direct Guests
These emailers must be engaging and loyalty related. If you’re doing a blog at your hotel – ensure that a snippet of your blog shows here. Send offers for long stays, loyalty programmes, Festive greetings, exciting events around your location, beautiful photographs etc. Ensure that your database keeps increasing by putting up a simple form on your website asking for visitors to give you their email address. You should also collect email addresses while taking a reservation or at check-in. Send an emailer on a monthly basis, in order to not be thrown into the spam section.
B2B Emailers for Corporates and Travel Agents
Ideally, these should be two different emailers. Emailers to Travel Agents must be to the point – in terms of commissions, net rates, discounts and packages. These can also be designed on MailChimp. Emailers to corporates should only feature discounts, a bonus to the booker, location of the property, proximity to the airport & railway station.
Offering a complimentary breakfast to Corporate clients via an emailer is also highly recommended.
How to design an emailer –
- Get high-resolution photographs of your hotel or pick up some free images from any of these websites.
- Use Canva to help you make creatives for your mailer.
- Then get MailChimp to create your mailers. It’s free!
We hope you enjoyed our guide on email marketing for your hotel!