Hotel Industry Latest Blogs & Tips – DJUBO

Email Marketing is extremely important for – Direct Guests & Travel Agents. Read our short guide on how to use Email marketing for your hotel in order to drive bookings. B2C Emailers for Direct Guests These emailers must be engaging and loyalty related. If you’re doing a blog at your …

Why do you need Online Reputation Management for your hotel? Word of mouth matters and review websites are the best version of word of mouth in the online world. Preserving the reputation or image of your hotel has become extremely important. According to the latest TripBarometer study by TripAdvisor,  9 …

Promoting your hotel on Instagram may soon become essential than just an option! Instagram now has over 300 million members who share more than 70 million photos and videos each day and At 4.21%, brand engagement is the highest on Instagram. You can pick up more stats on Instagram from …

We think Travel Tips, Humour Stories about everyday life in the hotel and Top 10 lists about things to do around your hotel are absolutely great ways to getting more clicks! Once you’ve read through it, we suggest you concentrate on getting some attractive photography. You can also collect stock …

The hotel and hospitality market is warming up and the battle is shifting to the World Wide Web as customer are trend towards online means for travel inspiration and bookings. The internet offers both direct and indirect channels to capture a customer at different levels of your marketing funnel and …

The fundamental purpose of a Rate Parity Agreement between an OTA and a Hotel is to secure overall integrity of rates across the internet. Thereby offering a fair chance to both parties to make a sale. One could even go so far as to say that it would be fair …

Best Hospitality Management Trends to look-out in 2020 The Indian populace has been evolving steadily and the pockets of disposable income have been shifting to accommodate leisure travel. The Millennials are dictating the spending habits in the market and are not weary of spending a little extra on small creature …

What is the Billboard Effect? Billboards, in out-of-home marketing, are aimed to capture the audience’s attention and enable quick dissipation of information so as to influence their future purchase behaviour. They are not placed near the point of sale and yet manage to convert people into brand consumers. In the …

A recent survey released by the WIHP, a hotel marketing agency, compares the sources of direct hotel bookings from 2011 to 2014. Here are some of the observations and their implications that we derived from the survey which would be of relevance to Direct Revenue Strategy for hotels. It can …

Here, at Djubo, we don’t believe in hearsay or guesswork. We believe in hard data. That is why we conducted “The Thinking Hotelier Survey – 2014” to understand the biggest problems faced by the management of small independent hotels. We even went ahead and looked at the problems that are …